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  What does your product or brand smell like?

  
  

  Olfactory or Scent Marketing is the most revolutionary technique in the world of marketing. It’s about adding a personalized fragrance to the symbols that identify a brand – its logotype, slogan and image.

  One of the main advantages of olfactory marketing is to enforce the messages that are brought by the smell and look and to gain the attention of consumers. By releasing a carefully selected smell, the customers subconsciously associate this smell with a certain brand. When you can visually see something and you can smell it, that stimulation can help trigger memories associated with that smell which will make you more inclined to buy it.

  The first-time purchase is one that is very important for a business since it is what will get someone to become a loyal customer. As its name says, the main focus of olfactory marketing is on the sense of smell because that is often connected to a stimulated brain function that connects the customer emotionally to the product.

  Olfactory marketing works because it means the customer isn’t just buying something based on logic. Instead, he is also looking at the purchase due to a positive emotional response to it. When you walk into a restaurant and hear certain music and smell the food, you can be sure it isn’t by accident. The owner has created the right environment for you to feel comfortable and to enjoy your food. That restaurant is using the senses to help you enjoy being there and in doing so, you will spend more money.

  The success of olfactory marketing has been notable, and continues to get more and more attention in the marketing world. If the selected scent is effective, your scent marketing can have a powerful and positive impact on your sales picture.

  But it has always to be subliminal and never overbearing. The aim is to create positive image of the brand in the customer’s subconscious. Businesses should therefore pick a scent that goes along with their company brand and/or product. It is furthermore quite important to strategically release this smell at certain moments in the stores or at selling points.

  At Estudio Villanueva we are experienced in the field of olfactory marketing and will advise you so that the marketing of your brand and/or product with a fragrance will be a complete success. Do not hesitate to contact us if you wish to learn more about this new kind of marketing.