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The power of social networking websites
Social networking websites: A temporary fashion? A trend? A revolution? Nobody knows, but ignoring their power can be very expensive for any company.
Currently two-thirds of all Internet users are connected to a social networking website. The first one was created in 1995 in the US and is called classmates.com. In 2004 Facebook was born and five years later it had already 350 million users around the world. Today Facebook is the sixth website most visited on the Internet.
Among the 4 words most looked up on the Internet (Facebook, Michael Jackson, Tuenti, Twitter), three are social networking sites. People do not only connect to these networks to find friends, but also to search and find information. Instead of going the traditional way and asking directly a manufacturer, many people prefer to inform themselves about a specific product and the experience other users had with it in the social network they are connected to. Even more: 90% of social networking users declare to trust the recommendations of their friends and 70% even trust recommendations made by unknown users.
That’s why even companies that do not invest in traditional publicity are represented in social networks: 300.000 brands already connect to their fans in Facebook.
These new tools give a competitive edge to any company, but we strongly recommend using them only under advice. We have studied the tool and know how to make the most of this new communication channel in order to foster customer loyalty or to canvass new customers. For further information, please do not hesitate to contact us.
If this matter is of interest to you, please read also: Estudio Villanueva develops a cutting-edge application for the interconnection with social networks